Transmedia Storytelling

In the video, Jenkins talks about why transmedia storytelling is so important and how it is continuing to advance. I agree with everything Jenkins is saying in terms of the purpose transmedia story telling serves. He makes a point specifically how with certain forms of transmedia storytelling, you are not being bombarded and overwhelmed. I remember when the Transformers movie first came out and there was all these other forms of media of the movie starting to arise. There was a shows that aired briefly, a video game, and action toys. This along with the Simpsons show, are my favorite examples of the transmedia storytelling he is referring to.